https://video.rhizome.org/videos/watch/f99ddb94-46ed-4fa2-8f88-db32c07f925d The New Museum and Rhizome are proud to premiere Institute for Southern Contemporary Art (ISCA) by artists João Enxuto and Erica Love, an essayistic video that doubles as a promotional piece for the Institute of Southern Contemporary Art (ISCA), a proposed artist platform tailored to optimize the creation of art for market consumption. ISCA’s founding mission is totally preposterous, and yet, amid the onset of programs that analyze and rank art to quantify its future value (for instance, ArtRank and Art Advisor), it doesn’t hew too far from the current ways in which art is considered in terms of its financial potential. Thu, 28 May 2026 09:28:56 GMT https://validator.w3.org/feed/docs/rss2.html PeerTube - https://video-new.rhizome.org https://video-new.rhizome.org/client/assets/images/icons/icon-1500x1500.png https://video.rhizome.org/videos/watch/f99ddb94-46ed-4fa2-8f88-db32c07f925d All rights reserved, unless otherwise specified in the terms specified at https://video-new.rhizome.org/about and potential licenses granted by each content's rightholder.